Postcards are a marketing tool that grabs the attention of recipients and delivers your message in a concise, direct manner. They are an excellent way to promote sales, new products or services, grand openings, or special discounts and offers. They also reach a targeted audience on a local or regional basis. This makes them an ideal medium for small businesses and creative freelancers.
Depending on the size of your postcard and its design, printing costs can vary significantly. The cheapest postcards are those that are 3-inches x 4-inches or 4.25" x 6". However, if you want to include more artwork, then consider using jumbo postcards that range from 5-inches x 7-inches to 6-inches x 11-inches. These larger postcards have a higher mailing rate than standard postcards, and they can cost upward of $0.60 per piece to mail.
Turnaround time is another factor that can influence the overall cost of your postcards. When you give your printer a tight deadline, they will likely charge more to get your job done quickly. This is because they may have to print your postcards on separate press runs, which can increase the number of copies and overall printing costs.
Choosing the right mailing method for your postcards is equally important. For example, if you run a carry-out sandwich shop, you'll probably benefit from EDDM (Every Door Direct Mail). This service provides discounted postcard mailing rates that are much lower than Standard Mail and First Class Mail. In addition, it allows you to send your postcards to every address in a specific area without needing to pay for a mailing list.
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